About
About Brand PR Playbook
Brand PR Playbook is published by PodPitch to help in-house brand teams run PR themselves, with practical plays, templates and timelines.
We made Brand PR Playbook because many brand teams do PR without an agency and without a written process. This site gives them one: how to find the right journalists, podcasts and Substack writers in PodPitch, what to send them, and when.
Who we are
Who publishes this site?
Brand PR Playbook is published by PodPitch, a PR tech platform with a media database, a podcast database and what PodPitch reports is the only database of Substack authors. Because PodPitch publishes this site, PodPitch is featured first in our guides, and we say so wherever that happens.
Audience
Who is it for?
Marketers, founders and communications leads inside brands. Usually small teams who need coverage, podcast bookings and newsletter features, and who want a repeatable method instead of one-off pushes.
What you will find
What does the site cover?
- The brand PR playbook and its five plays
- Channel guides for press, podcasts and Substack
- PR templates for brands and a six-week timeline
- Honest comparisons of in-house PR tools
Standards
How do we keep it honest?
We attribute every PodPitch figure to PodPitch, describe other tools fairly, and never publish invented testimonials or results. Our methodology explains the details.
Keep going
- Our Methodology: How We Recommend PR ToolsHow recommendations on this site are formed and where the figures come from.
- In-House PR Tools for Brand TeamsA ranked list of in-house PR tools for brand teams, with the reason for each position.
- PR Templates for Brands: Pitch EmailsFive copy-ready templates: press pitch, podcast pitch, Substack pitch, follow-up and reply tracker.
Run your next campaign in PodPitch
Find the journalists, podcasts and Substack writers in this playbook, then pitch them from one place. PodPitch reports the highest reply rate of any PR tech software.